Vice President of Enrollment

Position Summary: Bob Jones University is seeking a passionate and strategic leader to
serve as Vice President of Enrollment, guiding our university's efforts to attract and
retain a vibrant, diverse student body. This role is not just about numbers—it's about
shaping a Christ-centered community that thrives on our shared mission and values.
We need someone who can inspire and move a team to achieve aggressive goals,
approaching challenges with a problem-solving mindset and a collaborative spirit. You’ll
work hand-in-hand with university leadership, including the President, Provost, and
Chief Marketing Officer, to drive initiatives that fuel our growth and excellence in
enrollment. Reports to the President or Provost/EVP AA.

Key Responsibilities:
1. Strategic Leadership:

• Partner with leaders the President, Provost, and Chief Marketing Officer to drive action to increase the draw of students to the university
• Lead the creation and execution of a dynamic enrollment management plan that aligns with our university’s mission and long-term goals. 
• Build and cultivate a mission-driven, high-energy sales culture within the Enrollment team. 
• Oversee and unify the efforts of Undergraduate Admissions, Graduate and Online Admissions, Financial Aid, Data Services, and Recruitment Marketing to ensure a seamless, student-first approach.
• Leverage data to understand enrollment trends, anticipate future needs, and pivot strategies to stay ahead of the curve.

2. Team Development and Management:

• Hire, mentor, and inspire a team of enrollment professionals, fostering a culture of excellence, growth, and continuous improvement.
• Set performance goals, conduct regular evaluations, and provide professional development opportunities for team members. 
• Promote a Christ-centered workplace that aligns with the university's values and mission.

3. Recruitment and Admissions:

• Guide the recruitment and admissions process, ensuring an exceptional experience for prospective students and their families from the first point of contact.
• Craft and implement strategies to attract a diverse student population.
• Foster relationships with high schools, community colleges, homeschool organizations, churches, and other organizations to promote the university. 
• Ensure that enrollment practices comply with all federal, state, and institutional regulations.

4. Financial Aid:

• Oversee the administration of financial aid and scholarship programs to ensure they support enrollment goals and student needs. 
• Work closely with the Finance Office to develop and manage the financial aid budget. 
• Ensure that financial aid processes are clear and supportive, helping families navigate their financial journeys.

5. Marketing and Communication:

• Partner with the Marketing and Communications team to develop and execute effective marketing strategies and campaigns. 
• Pursued shared key performance indicators that improve the performance of the enrollment funnel 
• Utilize digital and social media platforms to engage prospective students and their families.

Qualifications:

• A master’s degree is preferred.
• At least 7 years of progressively responsible experience in sales, enrollment management, or related areas (higher education experience preferred but not required).
• Demonstrated success in developing and implementing strategies to achieve aggressive goals
• Strong leadership and team-building skills with a commitment to diversity and inclusion.
• Excellent communication, interpersonal, and organizational skills.
• Ability to work collaboratively with faculty, staff, and external partners.
• A strong commitment to the Christian faith and the ability to integrate faith into all aspects of the role.

An applicant must be a born-again Christian who has a personal relationship with Jesus Christ. Each applicant must agree with and affirm the Bob Jones University creed, mission (see https://www.bju.edu/about/creed-mission.php) and core biblical doctrines regarding areas such as the Bible, the triune God, man and salvation, etc.  Employees are expected to maintain a conservative lifestyle and support Bob Jones University’s positions on issues such as beverage alcohol and addictive substances, creation, marriage and human sexuality and the sanctity of life, etc., (https://www.bju.edu/about/positions.php). Employees are to be active members of a local Bible believing church which holds orthodox theology.  Applicants must be committed to providing students an excellent, worldclass education from a biblical worldview.