POSITION SUMMARY: Further the objectives of the University by developing and coordinating social media plans for a variety of BJU constituencies
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Plan and execute all content for the Bob Jones University flagship social media accounts
- Coordinate with other department on campus to source content for social media
- Coordinate with writing, design, photo and video teams to prepare visually appealing, compelling posts that contribute to ongoing goals of the marketing team and other departments
- Consistently review social media analytics, then develop and implement improvements to increase effectiveness
- Provide communication on BJU social media accounts that aligns with university messaging guidelines
- Engage with BJU’s audience by responding to messages and comments in a timely manner
- Further and reinforce the brand image of BJU through interactions in social media
- Manage all live stream events that the university hosts throughout the semester
- Develop, implement and maintain a social media training program to educate departments on the value of these communication channels
- Educate other departments on the value of social media as a communication channel
- Monitor social media trends and adapt them to BJU’s audience when applicable
- Work with campus departments to identify contributions that will expand or enhance BJU's presence in social media
- Oversee and manage student content creators
- Execute projects as requested by marketing and enrollment leadership
- Manage website communications by responding to all emails that come in through the website
- Prepare and execute social paid advertising
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:
- Strong organizational skills
- Background in marketing and communication
- Good written, oral and verbal communication skills
- Ability to work well with others
- Uses and understands brand social media
- Marketing background preferred
An applicant must be a born-again Christian who has a personal relationship with Jesus Christ. Each applicant must agree with and affirm the Bob Jones University creed, mission (see https://www.bju.edu/about/creed-mission.php) and core biblical doctrines regarding areas such as the Bible, the triune God, man and salvation, etc. Employees are expected to maintain a conservative lifestyle and support Bob Jones University’s positions on issues such as beverage alcohol and addictive substances, creation, marriage and human sexuality and the sanctity of life, etc., (https://www.bju.edu/about/positions.php). Employees are to be active members of a local Bible believing church which holds orthodox theology. Applicants must be committed to providing students an excellent, world-class education from a biblical worldview.
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Required Education: Bachelors
Required Experience: 1-2 years related experience
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