Marketing Writer

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Position Summary: Provide message development and write copy for university advertising, website and publications.


  • Develop message content for university publications and the university website based on communications/marketing objectives/strategies, target audience and customer requirements
  • Source and write copy for university website and publications such as advertising, promotional brochures, viewbooks, other publications, promotional emails, admissions/student recruitment promotions, event promotions, etc.
  • Participate with CMO, director of Marketing, writing supervisor, and creative manager in planning content/approach for key university publications
  • Participate with web team in planning content/approach for university website
  • Team with marketing director and creative manager to provide overall inputs to designers on objectives and audience for publications and website and serve as liaison when appropriate between designers and primary customers
  • Serve as contributing writer for university web and print publications
  • Support creative manager in maintaining integrity of the university brand, trademarks and logos
  • Assist with proofreading/editing as required
  • Stay informed of industry trends and best practices
  • Alert writing supervisor, director of marketing, and/or CMO of customer service issues requiring their attention
  • Execute projects as requested by CMO


  • Demonstrated writing skills
  • Discernment and ability to manage multiple tasks
  • Good leadership/interpersonal skills
  • Flexibility and adaptability
  • Required: BA or BS in Journalism, Communication or English (or other degree and demonstrated writing experience)
  • Preferred: Previous writing/editing experience

Required Education: Bachelor's Degree
Required Experience: One to two years related experience
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1700 Wade Hampton Blvd.   |   Greenville, SC 29614 864.242.5100 Ext. 3003

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