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Full-Time

Digital Advertising Specialist

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POSITION SUMMARY:  Reach homeschool families with the message of excellent Christian education via digital advertising campaigns. BJU Press Marketing is looking for candidate who can plan, implement, report, and optimize digital advertising to homeschool families. Candidate must work in fast paced environment, meet deadlines while working on multiple projects and relate well in teams.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

  • Plan digital advertising campaigns to find qualified leads
  • Deploy ads in Google, Facebook, and other advertising platforms
  • Provide quality assurance for copy, imagery, and user experience of digital advertising campaigns
  • Develop marketing emails to nurture leads
  • Review analytics to optimize each step of the campaign
  • Update existing web pages
  • Deploy content to social media channels
  • Create and update website product pages
  • Pull analytics from Google Analytics and other marketing platforms
  • Keep up-to-date on best practices for web design, e-commerce, search engine marketing, etc.
  • Act as part of team for search engine optimization and marketing
  • Keep up to date on web page syntax, graphic formats, browser requirements, software tools, etc. necessary for website management

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

  • Ability in CSS and HTML
  • Excellent oral, verbal, and written communication skills
  • Must be able to write clear, readable text that communicates concepts precisely
  • Understand business processes at BJU Press

Required Education: Bachelor's Degree
Required Experience: One to two years related experience
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1430 Wade Hampton Blvd., Suite 211A   |   Greenville, SC 29609 (864) 546-4600

The jobs posted here are open to those who are in alignment with our creed and general policies.

BJU Education Group does not discriminate on the basis of race, color, sex, age, national origin, protected disability, or veteran status. SC Anti-Discrimination Poster

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